Detroit - In a move to link General Motors and its vehicle brands more closely, the company today announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produced and sold in North America starting this month. GM vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac, Saab, Hummer and Saturn.
GM to add corporate badge to its vehicles
Move reflects consumer confidence in "the brand behind the brand"
- In a move to link General Motors and its vehicle brands more closely, the company today announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produced and sold in North America starting this month. GM vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac, Saab, Hummer and Saturn.
"The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them," said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. "Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics. Our recent announcement that StabiliTrak (ESC) and OnStar will gradually become standard features on all GM cars and trucks is a tangible illustration of what GM adds to the individual and unique character of our product brands. We believe the time is right to capitalize on those impressions, starting in North America."
LaNeve noted that the GM badge conveys an important message to consumers. "The name 'General Motors' speaks to people," he said. "It is a name people trust. We've been in business nearly 100 years and we're the global sales leader. Research tells us that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them."
The move reflects the growing trend, uncovered in GM's own research as well as in surveys and studies conducted by private firms, that consumers seek closer identity with the brands behind their favorite products.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.
General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.
Post Edited (04-13-05 9:00 AM)
"Only two things are infinite, the universe and human stupidity, and I'm not sure about
the former." - Albert Einstein
I see a Saturn logo with a bit of a change, and it's going to be on both sides? Whats wrong with a small square on the back, just above the bumper? I'd consider leavign that on longer than I will 2 squares on either side....
Everything LOUDER than everything else!!
so they are going to have both the brand and the gm logo on all new cars?
more badges to take off....
Words that you can't use in modding: Finished, Perfect, Cheap.
they should just go back to putting it on the seatbelts like they used to
Goodbye Callisto & Skaši, Hello Ishara:
2022 Kia Stinger GT2 AWD
The only thing every single person from every single walk of life on earth can truly say
they have in common is that their country is run by a bunch of fargin iceholes.
Maybe a new GM logo will emerge? I know the legacy GM with a square around it is real exciting and all -- but something modern may be a key to marketing.
-=[2004 JBody Bash - '82-'94 Street Modified - Third Place]=-
[TZ3] 1994 Cavalier Z24 Convertible, Automatic, (Boost around the bend)
[TZ2] 1993 3.1 Liter V6 Intercooled TurboChevrolet Cavalier Z24 Convertible 5 speed
:: REST IN PIECES :: (Parts available, PM me!)
1994 Subaru Legacy L AWD Wagon 5sp/EJ22 - Daily Driver
N3LEE - Amateur Radio
ya, this is just what i wanted more dealer rice cluttering up the outside of new cars that we, the tuner market will remove and throw away without a second thought, come on gm start doing your research at actual car clubs and hang outs of real people not these ricer honda drivin rich boys that insist on stickering/badging everything they own....you know its bad when playstation makes a Type-R edition.
J~ wrote:ya, this is just what i wanted more dealer rice cluttering up the outside of new cars that we, the tuner market will remove and throw away without a second thought, come on gm start doing your research at actual car clubs and hang outs of real people not these ricer honda drivin rich boys that insist on stickering/badging everything they own....you know its bad when playstation makes a Type-R edition.
not all vehicles GM makes are modded...this is going to be on ALL vehicles...some of the older folks may appreciate it, who knows?
anyone have a picture of what exactly this will look like??
there is the new top secret logo!
i dont know... after viewing that logo... i feel sort of ... i dunno... all i know is I want to hear Cher!
<a href="http://www.ratzero.com/"><img src="http://home.cogeco.ca/~ratzero/redbird.gif"><a/>
with gm going broke..... i kinda see them merging all brands and just selling cars under the GM name i.e. GM Cobalt SS.....GM Trailblazer.....GM G6 coupe
Shush Weasel..i want my shirley temple
Firing 23,000 people but producing 10 million badges. That's hilarious!!
wow... that looks so unoticeable ... except that as of a flaw...
Big thumbs down to GM...
.... Cmon GM... put the crack pipe down just for a minute and remember how building cars were once....