Chevrolet Performance Takes Many Forms at SEMA Show - News Forum

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Chevrolet Performance Takes Many Forms at SEMA Show
Monday, October 22, 2012 2:31 PM on
ImageDETROIT - From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.

Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy's display wouldn't be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.

Re: Chevrolet Performance Takes Many Forms at SEMA Show
Monday, October 22, 2012 2:32 PM on
DETROIT - From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.

Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy’s display wouldn’t be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.

“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”

Chevrolet is taking its popular Shop Talk garage experience display to a higher level this year, too. Building on the success of the engine-building demonstrations last year, the new Shop Talk display will offer four “bays” of activities:

Crate Powertrain Systems – Chevrolet Performance’s engines, transmissions and controllers are featured, along with a crate powertrain system installed on the open chassis of a 1988 Monte Carlo SS.
Chevrolet Performance Parts and Accessories – Displays of new Camaro ZL1- and 1LE-based upgrade kits, along with exterior and interior enhancements are on hand, with installation demonstrations performed on a Camaro SS throughout the event.
Sonic Personalization Installation – Chevrolet Performance brakes, suspension components and wheels, along with Z-Spec accessories, will be demonstrated with live installation sessions on an Inferno Orange Metallic Sonic.
Build Your Own Crate Engine – The assembly procedures for a supercharged LS9 crate engine will be demonstrated, showing the steps customers take when they purchase the Build Your Own Crate Engine option with an LS7 or LS9 engine from Chevrolet Performance.
“Chevrolet Performance is the direct line from the factory for performance and personalization parts and the SEMA Show gives us the chance to show everything our engineers have been working on,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer more parts and accessories than anyone in the aftermarket.”

Chevrolet Performance’s range includes E-Rod emissions-compliant crate engines, which have received Executive Order numbers from California Air Resources Board – making them legal for installation in more than 20 million pre-1996 vehicles in California.

Malibu Turbo Performance Concept
With its new 2.0L turbocharged engine producing 20 pounds of boost – to generate 259 horsepower – the 2013 Malibu Turbo can sprint from 0 to 60 mph in 6.3 seconds and reach a top speed of 155 mph. That makes it the fastest Malibu ever from Chevrolet.

Designers and engineers gave the Malibu Turbo Performance Concept an aggressive edge, with a blend of high-performance and upscale appointments inside and out, wrapping them in Berlin Blue Tricoat exterior paint and a Jet Black/Navy Blue interior. It’s only a vision of where the Malibu Turbo production model could go, but those designers and engineers will be listening to the reaction it elicits in Vegas. The concept’s unique elements include:

Ground effects package, including front splitter, rockers and rear diffuser, accented in Heroic Blue
Custom lower grille and fog lamp grilles
Black ice-tinted chrome accents
Blaze Red-painted fog lamp bezels and inner exhaust bezels
Black-painted mesh grille inserts, fog lamp grilles, window surround moldings and wheel center caps
Clear tail lamp lenses
Unique “Turbo” badges
New 20x8.5-inch aluminum wheels in Night Rider chrome
Pirelli PZero 255/35ZR20 tires
RECARO sport seats trimmed in Jet Black leather and Navy Blue suede, with red accent stitching
Jet Black leather and Navy Blue suede-wrapped flat-bottom steering wheel, door panels and instrument panel
Navy Blue suede-wrapped shift boot
Dark Argent and black chrome trim plates.
Complementing the turbocharged powertrain is a Chevrolet Performance concept HiPer Strut front suspension and rear springs, concept six-piston front brake calipers used with two-piece cross-drilled rotors and a concept cold-air intake system to help the force-inducted engine draw cooler, denser air, which can help it make more power.

2014 Impala Concept
The all-new 2014 Impala – Chevrolet’s flagship full-size sedan – was redesigned to deliver greater style, refinement and technology. A personalized vision of the new Impala will be shown at the SEMA Show, featuring a red exterior and black leather interior along with Black Ice-tinted chrome accents, refinished exterior trim and refinished 20-inch wheels.

The Impala goes on sale in early 2013 as the 10th generation of one of the industry’s most enduring – and popular – nameplates. Production highlights include:

All-new exterior design with a sleek proportion, sculpted body sides, active grille shutters, standard 18-inch wheels and projector-beam headlamps – high-intensity discharge headlamps and LED daytime running lamps standard on LTZ models
A choice of one of three powertrains engineered to deliver performance and efficiency
All-new interior with flowing design and integrated center stack that incorporates an available eight-inch touch screen display with Chevrolet MyLink
Roomier feel with more front and rear legroom and generous storage compartments
Quieter environment with a greater emphasis on comfort – including active noise cancelation with four-cylinder powertrains
360 degrees of active safety features include 10 standard airbags and OnStar, along with available features such as full-speed-range adaptive cruise control, collision mitigation braking, forward collision alert, lane departure warning, side blind zone alert, rear cross traffic alert, rear camera and rear-park assist.
Impala was America’s best-selling full-size sedan in 2011 with sales of more than 171,000, which earned it a place among the year’s 10 best-selling cars overall, along with Chevrolet Malibu and Cruze.

Small-car contingent
Chevrolet explores the wilder side of its mini, small and compact cars at the SEMA Show this year, with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience. They include:

Spark Z-Spec – It demonstrates a cohesive and branded package of enhancements drawn from accessories already available through Chevrolet dealers – giving the cheeky Spark a definite attitude.
Spark Sinister – The aggressive-looking concept blends rally-inspired exterior cues with a black appearance for a night-racing aesthetic that looks at home in the shadows of a city’s industrial district.
Sonic Z-Spec 1 – This performance-oriented vision of the Sonic sedan blends the Z-Spec aesthetic with a more capable driving experience, including a power-enhancing exhaust system and upgraded brakes. The capability is matched with street-smart good looks and decked out in a custom Synergy Green exterior color.
Sonic Z-Spec 2.5 – A tuner-inspired concept with the performance to back up its aggressive stance, the Sonic Z-Spec 2.5 sedan shows what’s attainable with Chevrolet Performance and Chevrolet Accessories parts, along with select aftermarket components and a dash of color.
Cruze Upscale – The compact sedan moves up a few rungs on the luxury ladder with a Burnished Brandy Metallic exterior and unique exterior appointments. Inside is a brown leather-trimmed interior. This is a Cruze that exudes comfort, taste and style.


"Only two things are infinite, the universe and human stupidity, and I'm not sure about
the former." - Albert Einstein

Re: Chevrolet Performance Takes Many Forms at SEMA Show
Monday, October 22, 2012 2:42 PM on
why not run a 3.9 vvt v6 and get the same power and not need 20 psi from the turbo malibu? that thing will be a laggy sob. 4000 pound car? lol
Re: Chevrolet Performance Takes Many Forms at SEMA Show
Tuesday, October 23, 2012 10:36 AM on
How about a car that size in rwd....and with a manual trans.



Re: Chevrolet Performance Takes Many Forms at SEMA Show
Friday, October 26, 2012 8:00 PM on
Please tell me the new impala will be RWD. Same thing for the Malibu, it should be RWD...that would so put GM ahead of the competition.

If they dont...they might as well give up and make the Camaro front wheel drive and turn it into a econo box...GM is known for making bad decisions.

GMR has got nothing on this
Re: Chevrolet Performance Takes Many Forms at SEMA Show
Saturday, October 27, 2012 4:56 AM on
FWD or RWD that Turbo Malibu looks AWESOME!!! Of course they will screw it up and change it and it wont be the same car, but in the pictures I have seen it looks great!!!


FU Tuning



Re: Chevrolet Performance Takes Many Forms at SEMA Show
Saturday, October 27, 2012 12:36 PM on
Well GM needs to compete more in the RWD turbo 4 banger then. Post some better pics.

GMR has got nothing on this
Re: Chevrolet Performance Takes Many Forms at SEMA Show
Friday, November 23, 2012 11:09 PM on
They were supposed to run a whole line of badass buicks a couple years ago, focused on the younger performance market, turbos, superchargers, but never actually ran them...I was pretty excited for another fast ass buick to come out.
The Impala and malibu have become reliable family vehicles, I doubt GM is going to change the FWD platform. They have to really, the Lumina is gone, the Grandprix and all of pontiacs family cars are gone now, so buick and chevy are the new popular/affordable "cars". I mean who wants a rear drive car in the winter when they have a family lol. The sports car RWD market has become crazy small compaired to the big muscle car roar of the 60's, everyone's got kids these days, and nothings getting any cheaper. So really keeping FWD is a really smart move, especially if they can keep the price of their entry-level packages low enough. If you wanna RWD just jump into a Camaro, T-bird, or Vette, a car thats made to perform, you can get a good ones for under 5K anymore. The late 90s impalas were neat, but thats it really they were heavy and handling was sub-par... imo 98lumina LTZ>98impala SS-HANDLING, even in a 1/4 factory wise it falls short of what one would expect, they only made like 300hp at the crank, a V6 camaro makes more than that now. So I guess what it really comes down to is the way society has changed in the last couple decades. Become a demand and supply kinda thing, people need family cars, GM gives them the Malibu and the Impala--quik neat thing..most people get the impala for the name, and they are most all older than 55.
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